Search Engine Optimization (or SEO) is a term that more and more businesses are familiar with. Without it your site will exist s a lonely island in the sea of ineffective websites that populate the internet. With it (done right of course) your site can become a hot bed of internet success with numerous visitors and plenty of transactions taking place.

But just what is Search Engine Optimization? SEO is a name given to a wide variety of actions taken that are aimed at getting your site found by or ranked higher in the search engines. Basically, it is trying to give the search engines what they are looking for so that in return, your site can rank higher and your business (or site) can reap the benefits.